Super Bowl to Surprise Fans
SUPER BOWL PLANS TO SURPRISE FANS WITH FOOTBALL GAME
By Joe Bodolai © 2010, All rights reserved
Super Bowl XLIV (pronounced “ex-liv”) in Miami may well be remembered not only for all the breakthrough television commercials, defensive backs arrested with hookers, and NFL stars “making it rain” in strip clubs, but also for a surprise event: a professional football game. The game will be featured as what advertising industry spokesman Lonnie Lichtman referred to as a “wraparound” event.
“This year, we’re proud to say that we came up with a novel new twist – a competitive professional football contest, which we feel can be a tremendous service for our advertising messages.”
Lichtman went on to explain that “television is really all about advertising and a highly-rated program is really no more than a ‘lubricant’ for us to slide those messages home. We feel that the Super Bowl is the “K.Y.” of television.” Lichtman added that he had no idea which teams are playing in the game, but “our advertising industry really pitched a home run!”