Ask Your Doctor Which Side Effect is Right for You
Big Pharma’s Ideal Drug: Treats Nothing, All Side Effects
By Joe Bodolai © 2010, All rights reserved
Drug companies in recent years have continually improved their TTSR — “treatment to side effect ratio” — and poured millions into marketing new conditions, such as last year’s wildly popular “RLS – restless leg syndrome,” which returned millions more. They have finally come up with what they termed their “ideal drug”, one that treats nothing and has only side effects.
“This is a major breakthrough,” gushed Puppy Piper, head of marketing for Restless Leg Syndrome, “the list of side effects it creates is a gold mine for all the drugs we already have to treat side effects like infertility, short term memory loss, diarrhea and those goodies. It should create an infinite loop of prescriptions for drugs that create even more side effects. The market is going to look like piranhas on a feeding frenzy. This is great for the economy! What’s good for the drug companies is good for America, or at least for the America that consists of me. We just have to keep side effects from being called ‘front effects’ because… well, maybe we should add a new category. Sorry. I have to make a call…”
The company released a video of their new commercial, scheduled to launch later this month. I think. I have short term memory loss from taking it. Along with…. brb…
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